Website Design and Website Hosting

Iconic Visuals is a combined graphic and web design agency based in London who believe strongly that Website design and website hosting are important factors in determining if anyone visiting your website will decide to engage with you about your products or services.

Before you start with your website design or your website hosting, Iconic Visuals recommend you first choose a domain name. What is a domain name? This is the web address for your website, which can be almost anything you want it to be, as long as the name you choose has not already been taken by someone else.

Most people choose a domain name that most closely matches the name of their project or company, but Iconic Visual recommend you choose a domain name that is a primary keyword phrase associated with your commercial activity.

For example Bob the Plumber, could go with BobsPlumbingServices.com, whereas LondonPlumbers.com would rank higher in search results, because it contains the primary keyword people use when looking for a plumber in London, which is “Plumbers London”.

When it comes to your website design, Iconic Visuals ensure extra attention is paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb Iconic Visuals recommend you observe to make sure your website performs well.

1) The most important – Host only with a Reliable Hosting Provider.

Iconic Visuals provide high speed, secure business hosting from only £100 per year. They are an official reseller for 20i who, whilst not the cheapest in the UK, are by far the best in terms of speed, security, its user friendly control panel, flexibility, scope of hosting options and pricing.

2) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

3) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

4) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

5) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

6) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

7) Ensure your website is mobile and tablet responsive

Around 60% of all Google searches today are done on smart pone so it is essential that your website is not just mobile responsive, but the content has been specifically adapted for mobiles. The best web developers don’t rely on a theme or template to simply reorganise the content on the screen.

Iconic Visuals take the time and effort to reduce font point sizes so primary headers are not hyphenated or pushed over on two lines of text. 

Want some free advice and guidance? 

If you would like a free consultation, simply contact Iconic Visuals via their website – www.iconicvisuals.co.uk

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