Month: March 2022

greenwashing

What is Greenwashing?

What is Greenwashing? Environmentalist Jay Westerveld coined the term “greenwashing” in 1986, in a critical essay about the ‘save the towel’ movement in hotels. This movement had nothing to do with helping the environment, far from it, it was simply a way of saving hotels money in laundry costs, but in their attempts to dress it up …

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Google Analytics

Google Analytics is being replaced: What You Need to Know

Google Analytics is being replaced. Google Universal Analytics (UA) has been the industry standard since 2005, for tracking website and marketing performance. Whilst Google has introduced updates, additions, and improvements to Google Analytics, it recently announced that UA will be superseded by Google Analytics 4 (GA4) from 1st July 2023. In their official announcement, Google states …

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